Penny Lee is a niche seeking brand strategist. Working with often women-led businesses to find their niche. Creating brand strategy and design direction that truly represents their vision. Getting their brand story straight and helping them up their game with confident clarity. After 10 years of living on a boat with a studio in the centre of Amsterdam working in brand, advertising and design worlds Penny now lives up a hill and down a lane in West Yorkshire.

Working remotely (aren’t we all now??) bringing over two decades of experience with international brands and agencies direct to the daring and ambitious. ‘In my experience, the best creative ideas rarely come from boardrooms. I have gone in search of a new way of doing things and launched the independent studio The Brand Directoress®. Working with a diverse and extended network direct for ambitious women. Times are changing.’