Born in Huddersfield, UK, James started exploring his creativity combined with his entrepreneurship skills as a pavement artist across major cities and towns in the UK. He co-founded his company, ATTIK, with his college colleague, at the age of 19 right at the attic of his grandmother’s house in Huddersfield. Supported financially by The Prince Youth’s Business Trust, coupled with their vision to adopt early Apple Mac technology, the fledging agency was quickly propelled toward growth. In 1990’s, James had designed the early campaigns of huge companies like MTV, AOL, Sony Playstation and Nike. ATTIK went global in 2000 and opened offices in London, New York, Los Angeles and Sydney.

James joined The Coca-Cola Company in 2013 as VP of Global Design and led and launched the design of the ‘One Brand Strategy’ and “Taste the Feeling” global campaign for the Coca-Cola trademark. This global campaign was launched in 200 markets in a 24 hour period – the largest single campaign in the history of marketing.

He now heads up the global creative platform, Known Unknown.